Date: Wednesday, April 18, 2007
Registration: 12:30pm - 1pm
Panel Discussions: 1pm - 4pm
Reception: 4pm - 6pm
Location: Imperial Hotel Tokyo
1-1, Uchisaiwai-cho 1-chome, Chiyoda-ku, Tokyo 100-8558
TEL: +81-3-3504-1111
Who Should Attend? Legal, licensing and business executives involved in licensing.
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Today, one of the most powerful drivers of an enterprise's growth lies in its intellectual property portfolio. However, most companies are still unaware of the enormous potential of the economic and competitive values potential that are lying untapped within their businesses. Chipworks and Orrick cordially invite you to a half day interactive conference on "Strategies for the New IP Economy: How to Generate Revenue from Your Patents and How to Defeat Patent Trolls."
Welcome and Opening Remarks:
- Mr. Hideo Yura, Director, Intellectual Property Policy Office, Ministry of Economy, Trade and Industry (METI) Economic and Industrial Policy Bureau
Panel Session One: The panel will discuss different strategies to fully leverage patent assets to realize their full value.
Topics for discussion:
Setting up a strategic patenting plan that is aligned with your corporate objectives
- Maintaining market exclusivity over core technologies and products
- Licensing to others in core and non-core product markets to enhance revenue, grow markets, and fund continuous R&D efforts
- Reducing time-to-market through cross-licensing
Best practices for identifying “star patents”
- Assessing your portfolio
- Leveraging your portfolio
- Quantity vs. quality
Panel Session Two: This session will cover successful tactics to deal with, negotiate against and defeat patent trolls. Patent trolls include companies or people whose primary purpose is to use patents to extort royalties from legitimate companies.
Strategies and Best Practices
- Knowing the patent troll and its history
- Understanding the patent troll’s motivation
- Assessing how much time and money should be spent investigating troll claims
- Creating an anti-troll strategy that is corporately endorsed
- Knowing if and when to file litigation
Patent Reform Act of 2005
- Incorporating the “fairness” factor into the injunction standard
- Providing an automatic stay of injunction for appeals
Distinguished Guest Speakers:
- Mr. Makoto Ogino, General Manager, Strategy and Policy Planning Office, Intellectual Property Group of Hitachi, Ltd.
- Mr. Sumio Kogure, Chief Manager of the Intellectual Asset Division of NEC Electronics Corporation
Distinguished Panel Members:
Registration: There is no cost to attend. Attendance at this event is limited to ensure an interactive discussion and an opportunity to ask questions. Reservations are necessary. Simultaneous Japanese and English translation. To register, click here.
Further information: Contact Yoko Yamamoto, Chipworks Japan, yamamoto@chipworks.com or (+81) 3-3511-7750.
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